How our assistants behave

What the assistant will do, and what it will never do.

Some assistants on the market take passwords and card numbers, or let a caller believe they are talking to a person. Banks and large retailers are right to warn their customers about that. Ours is built the other way round, and this page says how, in plain words. If you hand your phone line to an assistant, you should know all of this first.

It never takes your customers’ card details, passwords or ID numbers

The phone assistant is told never to ask for or accept card numbers, security codes, passwords, PINs, online banking logins, or Social Insurance or Social Security numbers. If a caller starts reading one out, it stops them politely. If a customer needs to pay, it does not take the card itself. Where a payment link is used, the customer pays on a Stripe payment page, so the card number goes to Stripe and not to the assistant. If one of these numbers is said anyway, it is removed from the call notes before they are saved.

When another company’s automated assistant calls you

More people now send automated assistants to book on their behalf. When a caller says it is an automated assistant or a bot, yours shares only your public business details, asks for the name and phone number of the person it is calling for, and does not take a paid booking. You get a note that the call came from an automated assistant, so you can call the person back. People who book for someone else, such as a property manager or a family member, are treated as people and book as normal.

It tells people it is automated

It says it is an automated assistant at the start of every call and in the first text to a person, and it names your business. If someone asks whether they are talking to a person, it says no. This notice is switched on for every business and cannot be switched off. See AI transparency.

It does not make things up

It will not invent a price, an arrival time, a warranty or a booking you did not give it. It does not give safety, legal or insurance advice, and if someone may be in danger it tells them to hang up and call 911.

You decide which messages need your OK

Messages to your customers are written as drafts, and by default you approve each one before it is sent. For each type of message, the business owner chooses “Ask me each time” or “Send automatically”, and every type starts on “Ask me each time”. Only three types can ever go out on their own, and only in our standard wording: review requests by email, review requests by text, and reminders that a visit is due. Today review requests can go automatically; visit reminders follow once that sender is switched on for your account. Only the business owner can turn it on, not our staff. Every other message, payment and entry in your books waits for approval, and health-care businesses cannot automate anything.

An automatic message still goes only to customers who agreed to hear from you, only at lawful hours in their time zone, and never after they reply STOP, and our pause switch stops it. A review request goes to every customer, not only the happy ones.

You can see what it does

Inside your portal, a page called “What your assistant does” lists, in plain sentences, what your assistant does on its own, what it asks you about first, and what it will never do. The list is worked out from your actual settings, so it does not drift from what the system really does. Actions are written to a log, and you can download your own log.

The phone line does not keep recordings

On the phone line we set up for your business, calls are written down as text and the audio is not kept. Calls to Feerasta’s own number are different, and the caller is told at the start. The detail is in AI transparency and the privacy policy.

Your data is yours

From your portal you can export your workspace as a file, and you can ask for it to be deleted. Your data is not sold, and it is not used to train anybody’s model. More on this on the security and trust pages.

If it gets something wrong

Write to hello@feerasta.ai with what it said and what it should have said. We will tell you in writing what caused it and what we changed.

Last updated 24 October 2026. Questions about anything on this page: hello@feerasta.ai.