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AI for the trades · electricians

A lead comes in while you're on the job. Your AI catches it.

Done-for-you AI for electricians, plumbers, HVAC, roofers, and contractors. You stay on the work. The office runs itself.

Replies on the job Books while you work Done for you
How a lead gets booked

Books while you work.

Every new lead replied to and booked over text, every missed call texted back.

How a lead becomes a booked job A lead comes in while you are on the job. The AI replies over text, routes true emergencies to you, captures the details, books the job on the calendar and sends reminders. THE OFFICE WORK, HANDLED LEAD REPLY YOUR TRADE TRUE EMERGENCY ALL FOUR DONE A lead comes inwhile you're on the job Your AI catches itover text and WhatsApp Sounds like your shopthe questions, the lingo STEP 1Emergency routingtrue emergencies reach you,everything else is captured STEP 2Gets the detailsthe fault, the address,and the urgency STEP 3Books the jobtakes the job, puts iton the calendar STEP 4Sends remindersthat cut no-showsand callbacks The emergency reaches youafter hours You stay on the workthe office runs itself

Pick a scenario, or any box.

Scroll the diagram sideways to see the whole path.

Why it matters

A missed call is a lost job.

You can't reply with your hands full. The call goes to voicemail, and the job is gone.

The detail

You can't reply with your hands full. So the call goes to voicemail, the customer calls the next guy, and the job is gone. The first contractor to reply and quote usually wins the work. That's the gap we close.

24/7
every lead replied to and booked over text while you're on a roof, under a sink, or asleep
Text-back
missed calls texted back before the customer dials your competitor
Follow-up
Capture missed-call enquiries and prepare the next reply.
What it does

The office work, handled.

A connected set of jobs done for you.

Replies to every lead

Responds day or night over text and WhatsApp, and books the job.

Texts back missed calls

Any call you can't take gets a text back.

Books & schedules

Puts the job on the calendar, and sends reminders that cut no-shows and callbacks.

Chases the estimate

Follows up on the quotes that go quiet.

Emergency routing

True emergencies reach you; everything else is captured and summarized.

Local search & AI

Show up for "electrician near me" on Google, and get named when someone asks AI for a contractor.

Reviews, website and back office
Reputation

Builds your reviews

Turns every finished job into a 5-star review, automatically, where the next customer is looking.

Website

A site that books

A fast, premium site that turns a search into a call, built and shown live before the build fee is due.

Back office

Know your money

Supplier invoices checked for overcharges, what you're owed chased, your real numbers clear.

Trades we serve

Tuned to your trade.

The AI speaks your trade, the questions, the lingo, the way you book.

Electrical

Panel upgrades, troubleshooting, EV chargers

Captures the fault, the address, and the urgency, and books the call-out.

Plumbing

Leaks, blockages, water heaters

Triages the emergency, gets the details, and gets you there, or schedules the non-urgent fix.

HVAC

No heat, no cool, maintenance plans

Books the diagnostic, sells the tune-up, and fills the shoulder seasons.

Roofing

Leaks, storm damage, replacements

Captures the photo and the claim details, and books the inspection.

Landscaping

Quotes, seasonal contracts, maintenance routes

Books the walk-through and keeps the recurring work full.

General contracting

Remodels, builds, multi-trade jobs

Qualifies the project, captures scope and budget, and gets it on your board.

Why Feerasta

The honest comparison.

FeerastaVoicemailAn answering serviceHiring office staff
Replies to every leadAt any hour from your rules, and books the jobNo, it just recordsTakes a messageBusiness hours only
Texts back a missed callYes, automaticallyNoRarelyIf they remember
Knows your tradeTuned to your workNoReads a generic scriptOnce trained
Chases quotes & reviewsAutomaticallyNoNoAnother task on their plate
What it costsOne flat monthly, month to monthCheap, and you lose jobsPer-call, quality variesA salary
Pricing

Start with the one that stops the bleeding.

Most trades start with Deputy. Start with one, add the rest as you grow.

The detail

Plain monthly pricing, month to month, and your data exports at any time. Bundle any two lines and save 15%. Prices shown in your local currency.

DeputyReplies to every lead, texts back missed calls, books jobs, chases quotes.from $499/mo + $500 setup
AscentLocal SEO, reviews, win-back, and getting found, managed.from $497/mo
StudioA premium site that books, built before you pay.from $2,500 + $150/mo
LedgerOvercharge alerts on supplier bills, AR chasing, clear numbers.from $499/mo
Let's talk

Your next lead is coming in. Let's make sure it gets caught.

On a 15-minute call we'll show you exactly where the lost jobs are, and how to stop losing them.

Talk to us →